We help you build agentic workflows for your web and digital marketing efforts, so your team can publish faster and grow revenue, without technical bottlenecks.
AI-powered content, SEO, brand voice at scale.
Campaigns, lead qualification, outreach → autonomous agents.
Monitoring, evals, guardrails, SLA help-desk.
Latency, accuracy, and cost optimization across LLMs.
websites under active management
websites successfully launched
Years of delivering successful projects
We bring real solutions to each client’s problems through a deep understanding of their market, solution, and vision.
Delivered by Vertical
With the EU Web Accessibility Directive in full effect and the European Accessibility Act 2025 on the horizon, Mastercard’s Open Banking Europe site needed to prove WCAG compliance.
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HLH Migration from Drupal to WP
This post lifts the curtain on how we migrated a national knowledge portal from a sunsetted Drupal 7 stack to a modern WordPress + LearnDash + BuddyBoss ecosystem without losing a single resource or registered learner.
View case studyAt Vertical we follow our tried and true process for every client engagement ensuring the highest quality of service and successful project delivery.
Vertical has been an outstanding partner in helping us launch and maintain our FAST TV websites. Their team delivered high-quality, secure, and fast-loading sites on extremely tight timelines. Thanks to their expertise, we’ve been able to expand our streaming brands globally with confidence.
Vertical handled our migration with great professionalism and care. They simplified a complex process, preserved our brand identity, and gave us a platform that’s faster, easier to manage, and better for our readers. The results have been fantastic — more traffic, more sales, and a website we’re proud of.
Vertical has been an invaluable partner for us. Their ability to handle complex WordPress builds, migrations, and integrations with precision and speed allows us to serve enterprise clients like Mastercard with complete confidence.
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Traditional automation (Zapier, n8n, Make) follows fixed if-this-then-that rules. Agentic workflows use LLMs to make judgment calls, adapt to context, and coordinate multiple tools on the fly. Instead of a brittle flowchart, you get a reasoning system that can, for example, read a new inbound lead, research the company, draft a personalized email in your brand voice, and hand it to sales, adjusting at each step based on what it finds.
That flexibility is what unlocks use cases traditional automation can’t handle: content production, research, multi-step outreach, and anything where the “right” answer depends on context.
Most projects go live in 4–8 weeks. We start with a discovery sprint to map the process and identify the highest-ROI use case, then build a proof-of-concept agent in 1–2 weeks. From there we layer in evaluation tests, guardrails, and monitoring before rolling to production.
Complex multi-agent systems, for example a full content pipeline with research, drafting, fact-checking, and publishing, can take longer. We always ship in iterative, measurable milestones rather than one big-bang launch.
We’re model-agnostic and pick the right tool for the job: Claude, GPT-5, Gemini, and open-source models like Gemma, Kimi and Qwen when cost or on-prem requirements call for it. For orchestration we work with OpenClaw, Hermes Agent or custom Python, plus MCP servers for clean, reusable tool integrations with your CRM, CMS, analytics, and marketing stack.
Every project includes benchmarks so you can see exactly which model is handling each step, how much it costs, and why no vendor lock-in and no black boxes.
Three pillars: evals, guardrails, and observability. Before anything ships, we build evaluation suites that test the agent against real-world examples and your brand-voice criteria. In production, we add structured outputs, human-in-the-loop review for high-risk actions, and real-time monitoring of cost, latency, and quality.
Every prompt and model change is version-controlled, so there’s always a tested rollback path. The goal: agents that are as reliable and auditable as any other part of your engineering stack.
We’re built to integrate, not replace. Our job is to make your team more productive by offloading repetitive work, accelerating research and content production, and giving your marketers, engineers, and analysts superpowers.
We collaborate directly inside your tools (Slack, Notion, Linear, GitHub, HubSpot, whatever your stack looks like), document everything we build, and transfer ownership as the agents mature.
The goal is for your team to eventually run the workflows themselves, with us on call for new capabilities, tuning, and performance reviews.
