Decoupled WordPress, limitless front‑end freedom.

Next.js, Remix & static edge rendering served by hardened
REST and GraphQL APIs engineered by senior architects.

Why Go Headless

WordPress excels as a content engine, but when marketing teams need single‑page‑app speed, omni-channel distribution, or dynamic layouts that traditional themes can’t deliver, a headless architecture is the answer.
By separating the “brains” (WP admin + database) from the “body” (any modern front‑end), you get:

1

Performance that delightsstatic generation, edge streaming and intelligent caching slash Time‑to‑First‑Byte and meet Core Web Vitals even under viral traffic.

2

Omni-channel reachone content hub powers web, mobile, kiosk, OTT and even IoT endpoints.

3

Development velocityReact, Vue or Svelte teams iterate independently without PHP deploy cycles.

4

Security & resiliencethe attack surface shrinks: your WP install sits behind a private network while a CDN handles all public requests.

5

Future‑proof stackswap frameworks tomorrow without rewriting your CMS.

Our API Architecture

We expose content through a hardened GraphQL and REST layer built on the WPGraphQL plugin plus custom post‑type resolvers. Features include:

Strict schema contractsnamespaced types, nullable guards, pagination rules documented in Swagger and GraphiQL.

Auth & rate limitingOAuth2, JWT or AWS Cognito integration; multi‑tier throttling keeps bots in check.

Smart cachingQuery batching + HTTP/3 edge cache rules (surrogate keys) reduce origin hits by up to 90 %.

Observability baked‑inOpenTelemetry traces every resolver for millisecond‑level debugging. All pipelines run through GitHub Actions with Composer autoloading, PHPCS, PHPUnit and Lighthouse CI for each PR.

Your Path to Headless, No Cliff Jumps

We follow the Strangler‑Fig pattern: migrate high‑traffic templates first, leave editorial UX untouched, and incrementally phase out the legacy theme. Editors keep their familiar Gutenberg blocks; visitors get lightning‑fast React pages.

Customer Say About Working with Us

As a startup founder, finding the right funding opportunities used to take hours of digging across multiple websites. With Funding HQ, I can now filter by industry and province and get the results I need in minutes. It’s a game-changer for entrepreneurs like me.

Toronto Tech Start-up Founder

Vertical has been an outstanding partner in helping us launch and maintain our FAST TV websites. Their team delivered high-quality, secure, and fast-loading sites on extremely tight timelines. Thanks to their expertise, we’ve been able to expand our streaming brands globally with confidence.

Meredith Neufeld

Product Manager, Canadian Media - Blue Ant Media

The new site is modern, intuitive, and powerful. Our team can actually manage it without needing a developer.

Steph Vasko

Sr. Director of Communications - Homeless Hub

Front‑End Freedom

Whether you’re chasing pixel‑perfect marketing pages or app‑like interactivity, we build with:

Next.js (ISR & App Router)

instant rollback, on‑demand revalidation, image optimisation.

Gatsby 5

parallel data‑layer builds and deferred static generation. Deploy to Vercel, Netlify, AWS Amplify or Cloudflare Pages, all configured for edge functions and global PoPs.

Remix

Do I lose the WordPress editor if I go headless?

Case Studies

We bring real solutions to each client’s problems through a deep understanding of their market, solution, and vision.

Funding HQ: Simplifying Access to Business Funding in Canada

Delivered by Vertical

With Funding HQ, Vertical set out to: centralize resources into one accessible, user-friendly platform, simplify search with real-time filters for industry, province, business stage, and funding type.

View case study

Frequently Asked Questions

No. Editors still use Gutenberg; only the front‑end changes.

Infrastructure can cost less thanks to CDN‑offloaded traffic; TCO drops when properly tuned.

Yes, most plugins work; we audit each for API compatibility.

We implement SSR or ISR, structured data and prefetch hints, search engines see the same HTML they expect.

Typical phased rollouts finish in 8–12 weeks, zero downtime.

Ready to decouple?

Book a Headless Discovery Call