Core Web Vitals expertise, global edge caching & database
tuning delivered by senior DevOps engineers.
Your audience won’t wait. Google’s research shows that when page load climbs from 1 s to 3 s, bounce probability rises 32 %. At 5 s, it jumps 90 %.¹ Beyond user patience, performance now sits at the heart of Google’s Core Web Vitals ranking signal. Slow sites bleed organic traffic, rack up cloud bills and frustrate editors wrestling with sluggish dashboards.
We’ve optimised 100+ production WordPress properties, from media outlets serving 50 M page‑views/month to private‑equity portfolio sites driving eight‑figure e-commerce revenue. Our mandate: squeeze every millisecond without sacrificing flexibility. That means tailor‑made caching rules, lean asset pipelines and database profiles that hum even under Black‑Friday traffic.
Outcome? <1 s Largest Contentful Paint on mobile for the majority of pages and we prove it with post‑launch data.
Static, dynamic, or API each gets the right caching layer. Using Cloudflare Workers, we serve full HTML from the POP nearest your visitor, slashing time‑to‑first‑byte. Brotli compression, HTTP/3, and WebP/AVIF images ship by default. Worried about personalised content? Our cookie‑aware cache keys ensure logged‑in editors still see fresh drafts instantly.
We step beyond wp_options autoload pruning. Our team analyses slow logs, adds composite indexes, and shards high‑write tables when needed. Object caching (Redis), query‑level caching, and write‑behind strategies keep the front‑end responsive under peak load. For multisite networks, we separate reads/writes and employ ProxySQL for load balancing.
Vertical has become an integral extension of our digital team. They keep over 20 of our websites secure, fast, and up to date, while also helping us launch new features and platforms on very tight timelines. Their proactive approach and technical expertise give us the confidence to grow our digital presence without worrying about stability
Vertical handled our migration with great professionalism and care. They simplified a complex process, preserved our brand identity, and gave us a platform that’s faster, easier to manage, and better for our readers. The results have been fantastic — more traffic, more sales, and a website we’re proud of.
Vertical HQ pulled off in weeks what normally takes months.
We bring real solutions to each client’s problems through a deep understanding of their market, solution, and vision.
Delivered by Vertical
Mastercard had the audit. Armstrong had the brand and timelines. Vertical HQ owned the remediation: HTML, CSS, JavaScript, WordPress PHP templates, across all components of the site.
View case studyWe guarantee ≤2s LCP on a staging clone and provide post‑launch reports verifying production numbers.
Yes, we’ve deployed on CloudFront, Akamai, Fastly and Cloudflare.
No. We use cookie/key‑based bypass rules and ESI for personalised fragments.
Our monitoring tier tracks vitals in real‑time; we investigate anomalies within SLA windows.
