In today’s fast-moving digital environment, your website needs to support rapid updates, flexible content creation and cost-efficient operations. If your organisation is currently using Drupal, Shopify (for content), or Adobe Experience Manager (AEM), you may already be feeling the strain: higher maintenance costs, slower publishing workflows and dependency on specialist developers.
Migrating to WordPress has become a strategic decision for many companies looking to simplify their digital operations. Below you’ll find the key benefits, practical considerations and why WordPress is easier, and cheaper, to maintain long-term.
The Business Case for Migrating to WordPress
Lower Cost of Ownership
WordPress is open-source, which immediately eliminates platform licensing fees. The ecosystem also includes thousands of maintained plugins and tools, meaning many features you need can be implemented without custom development.
For organisations currently on AEM or heavily customised Drupal builds, the difference in ongoing development and hosting costs can be significant. WordPress simply requires fewer specialised resources, and there is a much larger talent pool available.
Faster Time to Publish
Marketing teams often cite speed as their biggest frustration. WordPress offers a more intuitive editing experience, allowing editors and marketers to publish new pages, update content or tweak layouts without relying on development teams.
Unlike more complex systems, WordPress focuses on usability, which translates directly into faster campaign launches and increased autonomy.
Simpler Maintenance and Updates
Platform updates, security patches and regular improvements are easier and faster to implement with WordPress. Developers don’t need to perform large, high-risk upgrades like those often required in Drupal or AEM.
For your organisation, this means predictable maintenance cycles, lower support costs and fewer delays caused by technical bottlenecks.
Key Benefits That Matter to Marketing & Content Teams
Easier Editing Experience
The WordPress block editor is visually intuitive and doesn’t require technical knowledge.
Your team can:
- Build landing pages
- Update imagery and content
- Create new blog posts
- Reuse predefined section templates
This reduces back-and-forth with developers and keeps content moving.
Flexibility and Extensibility
If you need to extend functionality, WordPress offers a vast ecosystem of mature plugins and integrations, from SEO tools and forms to multilingual support and analytics.
Rather than custom-coding every feature, your organisation can take advantage of established solutions that are easy to maintain.
Readily Available Talent
Finding WordPress developers, editors and support staff is far easier than hiring experts in AEM or advanced Drupal setups. This means:
- Lower hourly rates
- Faster turnaround times
- Less dependency on niche consultants
If you ever switch agencies or hire internally, the transition is smoother.
Better Support for Growth
As your website evolves, WordPress adapts with you. Whether you’re expanding content, launching new campaigns or adding advanced features, the platform grows without forcing you into costly upgrades.
Technical Considerations (Explained in Simple Terms)
Content Migration & SEO Preservation
A thoughtful migration ensures your existing URLs, metadata, internal links and content structure remain intact. This includes setting up redirects where necessary to protect search rankings.
A proper migration partner will audit your current site, map content types and test everything thoroughly before launch.
Theme & Template Development
Your WordPress site will either use a custom theme or a well-supported base theme adapted to your brand. Templates will be built for key content types (blog posts, landing pages, case studies, etc.) to ensure consistency and ease of use.
Performance, Hosting & Security
WordPress runs on a wide range of hosting environments, including managed WordPress hosts that handle performance, backups and security for you.
This gives your team a modern, fast and secure site without the overhead of maintaining enterprise-level infrastructure.
Training & Content Governance
Once migrated, your editors receive training on creating, editing and managing content efficiently.
You can also set up clear governance for:
- Who updates plugins
- Who handles approvals
- Who manages backups
This keeps your site running smoothly without unnecessary complexity.
Why WordPress Is Easier to Maintain Long-Term
Predictable Updates
No surprise multi-week upgrades or expensive development cycles, updates in WordPress are smaller, safer and easier to manage.
Lower Ongoing Costs
From hosting to development to content management, nearly every part of a WordPress site costs less compared to enterprise CMS platforms.
Reduced Technical Bottlenecks
Your marketing and content teams gain autonomy, and developers can focus on meaningful improvements rather than routine tasks.
Massive Global Community
With extensive documentation, plugins, tutorials and a huge talent pool, WordPress is one of the most supported CMS platforms in the world.
Final Thoughts
Migrating from Drupal, Shopify or AEM to WordPress isn’t just a technical upgrade, it’s a strategic improvement that empowers your teams to work faster, reduces operational costs and ensures your website can evolve with your business.
If your current CMS feels slow, expensive or overly complicated, WordPress provides a more agile, scalable and budget-friendly alternative that keeps your marketing moving.
Ready to move to WordPress and scale up your business? Check out our migration process and expertise.