A boutique team of senior WordPress & AI engineers delivering enterprise results on North‑American time zones.
Vertical started in Toronto in 2012 with a simple belief: enterprise brands deserve the agility of WordPress without the headaches of brittle themes and bloated plugins. We assembled a remote‑first squad of senior engineers, designers and DevOps specialists. Today we steward 100+ WordPress properties, serving 350 million monthly page‑views across North America.
Working with Vertical on our annual report was seamless. They understood our vision and helped us bring Jumpstart’s impact to life in a way that is both interactive and accessible. The final product not only reflects our brand, but more importantly, tells the story of the kids and communities we support in a powerful digital format.
Vertical handled our migration with great professionalism and care. They simplified a complex process, preserved our brand identity, and gave us a platform that’s faster, easier to manage, and better for our readers. The results have been fantastic — more traffic, more sales, and a website we’re proud of.
Vertical has become an integral extension of our digital team. They keep over 20 of our websites secure, fast, and up to date, while also helping us launch new features and platforms on very tight timelines. Their proactive approach and technical expertise give us the confidence to grow our digital presence without worrying about stability.
Precision engineering beats sprint velocity.
We overlap with your workday and draw talent worldwide.
WordPress open community active participants.
Clear comms, shared dashboards, zero surprises.
Generative AI is a tool, editors and readers remain the focus.
