At Vertical, we’ve always been passionate about creating digital solutions that solve real-world problems. That’s why we launched Funding HQ, a resource platform designed to centralize grants, loans, and funding opportunities for Canadian entrepreneurs, small business owners, nonprofits, and startups. While funding information exists across dozens of government and private websites, it’s scattered, difficult to navigate, and time-consuming to research. Funding HQ bridges that gap, giving business owners a fast, intuitive, and centralized platform to find opportunities tailored to their industry, stage, and goals.
Canadian business owners and startups often struggle to access the resources they need: funding data is scattered across multiple sites, admin-heavy research wastes valuable time, no single platform filters funding by criteria like industry, region, or company size. The result? Entrepreneurs risk missing out on crucial programs.
With Funding HQ, Vertical set out to: centralize resources into one accessible, user-friendly platform, simplify search with real-time filters for industry, province, business stage, and funding type, save users time by automating data collection and categorization, support SMB growth with curated and updated funding opportunities.
We designed Funding HQ with speed, clarity, and accessibility in mind. Key features include:
To ensure performance and scalability, we built Funding HQ using a WordPress backend with headless API architecture. This setup offers:
We developed a custom database populated through a combination of automated scraping scripts (from government and non-government sources) and manual curation. Each funding source is categorized by type, industry, demographic, province, and processing time.
The platform is also integrated with HubSpot to manage user communications, automate responses, and send updates based on user requests.
Since launch, Funding HQ has quickly gained traction:
By connecting Canadian SMBs with the resources they need, Funding HQ has become a valuable bridge between funding entities and business owners.
Funding HQ reflects Vertical’s dual strengths:
As a startup founder, finding the right funding opportunities used to take hours of digging across multiple websites. With Funding HQ, I can now filter by industry and province and get the results I need in minutes. It’s a game-changer for entrepreneurs like me.
We’re proud to have created a tool that empowers business owners, saves time, and makes funding more accessible than ever.
We plan to expand Funding HQ with:
Vertical is a Toronto-based WordPress digital agency with over 15 years of experience building high-performance websites and platforms. From complex migrations to innovative internal projects like Funding HQ, we combine technical expertise, strategic thinking, and user-focused design to deliver digital products that make an impact.
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