Kids Can Press (KCP), part of Corus Entertainment, is the largest Canadian-owned children’s publisher and the home of beloved characters like Franklin the Turtle and Scaredy Squirrel. Their website is a key channel for educators, parents, and readers to explore their award-winning catalog of children’s books.
This migration was more than just a technical upgrade, it was a complete digital transformation that unified Kids Can Press’s publishing and e-commerce workflows under one secure, scalable platform.
By consolidating multiple systems into WordPress + WooCommerce, Vertical delivered a future-proof solution that empowers the KCP team to focus on storytelling and sales, instead of managing technology overhead.
The project demonstrates how Vertical’s expertise in complex migrations, custom plugin development, and e-commerce optimization can directly translate into measurable business growth and long-term value.
Their old setup, split between Shopify (for e-commerce) and Drupal 7 (for content management), had become slow, expensive, and difficult to manage. With Drupal 7 reaching end of life and admin workflows stretched across two platforms, KCP needed a unified, modern solution that would cut costs, improve security, and deliver a smoother experience for both administrators and customers.
Our team carefully planned the migration to ensure no disruption to KCP’s operations or brand identity. All work was tested in a dedicated staging environment, with continuous QA and client feedback before final launch. Downtime during go-live was under 10 minutes.
Our team carefully planned the migration to ensure no disruption to KCP’s operations or brand identity.
KCP wanted to:
The new platform was built on:
+40% traffic in the first months after migration.
+20–30% increase in sales thanks to improved WooCommerce workflows.
50% faster site speed, creating a smoother user experience.
40% lower maintenance costs by consolidating into one platform.
Sales Increase
Traffic Growth
Costs Reduction
Vertical handled our migration with great professionalism and care. They simplified a complex process, preserved our brand identity, and gave us a platform that’s faster, easier to manage, and better for our readers. The results have been fantastic — more traffic, more sales, and a website we’re proud of.
Kids Can Press is Canada’s largest children’s book publisher and part of Corus Entertainment. Its award-winning catalog includes globally loved stories and characters that inspire children of all ages, as well as educational resources for parents and teachers.
Vertical is a Toronto-based WordPress digital agency specializing in web design, development, and complex migrations. With over 15 years of experience, our team builds high-performance websites and e-commerce solutions using the latest technologies, always balancing scalability, usability, and design. We pride ourselves on close collaboration with clients and on-time, on-budget delivery.
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