Armstrong Partnership is a Canadian digital marketing and design agency working with some of the world’s most recognizable brands, including Mastercard. Armstrong partnered with Vertical as their white-label WordPress development team, enabling them to deliver technical solutions at enterprise scale. Discover how Vertical partnered with Armstrong to deliver a custom WordPress Terms & Conditions solution for Mastercard’s Finicity - secure, scalable, multilingual.
One of Armstrong’s projects was for Finicity, a North American provider of real-time access to financial data and insights, acquired by Mastercard in 2020. Finicity needed a new Terms & Conditions section to ensure compliance, improve usability, and support multilingual publishing across more than a dozen languages, but without access to the website’s backend.
Vertical collaborated closely with Armstrong’s marketing team and Finicity’s tech team. Because Mastercard’s security protocols restricted backend access, we built a sandbox environment from scratch, recreating the existing theme and implementing all features independently.
We used Advanced Custom Fields (ACF) + custom code to create reusable templates that Armstrong and Finicity could adapt for future needs. Region-based content and multilingual functionality were implemented through custom-coded solutions. Once complete, we exported all ACF settings and custom code for import on the client’s environment, and provided live support during integration.
The new Terms & Conditions section delivered measurable improvements:
The project received positive feedback from Armstrong, Mastercard, and Finicity stakeholders. It strengthened Vertical’s role as Armstrong’s trusted white-label development partner, leading to further collaborations across Armstrong’s client portfolio.
Improved UX: legal documents intuitive navigation
On-the-fly updates: easy editing and publishing system for non-tech personnel
Design Continuity: matching design to the site’s brand and layout
Vertical has become an indispensable partner for us. Their ability to deliver complex WordPress solutions quickly, securely, and to the pixel makes them the perfect white-label development team. Thanks to their expertise, we’re able to serve enterprise clients like Mastercard with confidence.
Armstrong Partnership is a full-service Canadian agency specializing in digital marketing, branding, and design. With a client roster that includes global brands like Mastercard, Armstrong creates bold, integrated campaigns and partners with trusted development teams like Vertical for technical delivery.
Mastercard is a global technology company in the payments industry. In 2020, it acquired Finicity, a leading North American provider of real-time financial data and insights. Finicity empowers consumers and businesses with access to open banking data for better financial decisions.
Vertical is a Toronto-based WordPress agency specializing in custom development, white-label solutions, and high-performance websites. We partner with agencies and global brands to deliver secure, scalable, and tailored WordPress solutions that drive business outcomes.
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