With the rapid rise of online shops and stores in the internet environment, it was only a matter of time before the market became saturated with all sorts of eCommerce platforms, more or less reliable, created to enhance the experience of users and owners alike.
However, only a few such platforms are indeed ready to meet modern security and usability demands. As a matter of fact, WooCommerce, Magento and Shopify dominate the industry, accounting together for around 70% of the market share. Statistics show that Shopify registered a significant growth in the market share in 2016, while Magento and WooCommerce registered a slight decline. A closer look at the pros and cons of these three platforms will showcase the market’s fluctuation.
Shopify is more than a simple eCommerce software bundle. It is an all-in-one turn-key solution for starting and managing online commerce business generic lexapro. It can be used out of the box, or customized according to specific needs. Shopify is suited for businesses of all sizes, as it is very cost-effective and easy to manage, granting users total control over all buy and sell options.
Pros:
Cons:
Magento represents a suite of eCommerce platforms, solutions, and CMS software that can be used individually or as a bundle. It can be considered a CMS only to a certain extent, although not as widely used as Drupal, WordPress and Joomla, as it has a specific target audience. Written in PHP, it is strongly focused on e-commerce and used by retailers and online shops.
Pros:
Cons:
WooCommerce is a customizable platform designed in form of a plugin. It is the most widely used solution mainly because it is free and it integrates seamlessly with WordPress based sites. WooCommerce offers various extensions and themes specifically built for WP, but it does not work with sites powered by other content management systems.
Pros:
Cons:
Taking into consideration these facts, we believe Shopify to be the most balanced eCommerce solution in terms of scalability and cost efficiency. As WooCommerce is exclusively built for WordPress and Magento offers more expensive business plans, there’s no wonder that Shopify has gained consistent percentages in market share in 2016.