Our Ideas | VerticalWave Web & Mobile Development

In our line of work, we’re always using the most innovative e-commerce technologies and methodologies and we’re always up to date with the industry trends. That’s because we place a lot of importance around ensuring that our clients are always happy with our work.
We’re always focused on finishing projects on time and within budget, while also making sure the end products we deliver to our clients are fresh, exciting and impressive and meet only top quality standards.

And that is why Clutch views us as one of the leading e-commerce developers in Canada.

Based in Washington D.C. Clutch is a leading B2B ratings and reviews website which aims to put clients in touch with service providers who will be the ideal fit for their project needs and requirements. Clutch analysts segment the vendors listed on their site according to location and industry and then rank them based on their focus and ability to deliver in order to help clients make a competitive decision.

What makes Clutch an objective platform is that their focus score reflects the services that each provider offers, but at the same time the score for ability to deliver is dependent on their client reviews, market presence, and awards.
Clutch analysts also verify each review by interviewing past clients about previous projects. The analysis helps them capture the full scope of each project and the extent of the client’s relationship with the provider.

Based on these criteria, Clutch analysts have rated us with a perfect 5 out of 5 star rating.

Here are just a few testimonials from our clients:

“The IGH Hub was successfully launched with all the features we requested…They were willing to work with us to find solutions for complicated features or issues.” – Project Manager, Social Work Organization

“Vertical Wave was on time, on budget, and very responsive.” – Business Development Manager, Publishing Company

“VerticalWave Solutions has always given us what we were looking for.” – Communications Officer, Research Organization

Apart from its flagship platform, Clutch also runs two other websites, The Manifest – an online publication that posts business news and insights and Visual Objects – a recently launched website which where mobile app development companies and other creatives can showcase their best work.

We’re proud to say that VerticalWave Solutions is included on their page of the top <Drupal developers in Canada on The Manifest website.

Going forward, we’re excited to meet new clients and get them to reach their goals with Clutch’s help.
If you’d like to see what we can do for your business, contact us today!

WordPress has come a long way since it was launched back in 2003.

From a simple blogging platform it has evolved into a powerful and highly customizable CMS, a fully fledged complex website solution. Moreover, over the past five years it has gained a significant share of the CMS market, with about 60% of all websites running it as their CMS.

While competing CMS solutions, like Drupal and Joomla have continued to trend downwards, WordPress has been gaining worldwide appreciation from both, end users and developers thanks to a continuous process of innovation.

Let’s take a closer look at the plain facts, to understand the CMS market evolution up to 2019, according to statistics:

• MS Market share: 60.2% WP, 6.3% Joomla and 4.4% Drupal.
• Number of live sites (estimated): 75.000.000 WP, 2.000.000 Joomla, 1.000.000 Drupal
• All web: 34% WP, 4% Joomla, 2% Drupal

As you can see above, the numbers are pretty astonishing.
As active participants in the design and development space for more than 10 years, we’ve been working with, customizing and implementing all of the above systems into client projects.
Each of them has their own strengths and weaknesses depending on project, however, as it stands today, WordPress is by far the most intuitive, versatile and cost effective CMS out of the box.

From our experience, in the last few years, a lot of Drupal CMS projects have been replaced by WordPress. We do migrations from Drupal to WordPress regularly now, a major change from a few years ago, when the opposite was a lot more common.

Businesses and developers slowly moved away from Drupal and focused on WordPress, due to its increased ease of use, modularity and highly efficient plug and play plugins, intuitive publishing system and content administration.

While each new version of WordPress focuses on enhancing performance, flexibility and usability, bringing new features and simplifying administration and development, the latest version of Drupal, Drupal 8, really managed to mess things up.

Drupal not only changed the whole implementation model for developers, but became more difficult to work with overall, buggy and with a lack of basic core functionalities. One example is the need to write custom code or install third party modules, just to open a link in a new browser tab.

In a stark direct contracts to Drupal, WordPress offers extensive flexibility and versatility and comes with ton of features out of the box, that cover almost any functionality a website might need.

It’s pretty easy and straight forward to work with from an end-user perspective: if you need an online store, you just install and configure WooCommerce; you need a forum or community, just add BBpress or BuddyPress to the mix. Easy, reliable, clean development, intuitive administration system, reliable support.

Moreover, as said before, using WordPress to power a website is much more cost effective than using pretty much any other CMS currently available. The development cycle is not that time consuming, testing is cleaner and easier, updates and upgrades can be done on the fly and without extensive maintenance and downtime.
Also, the overall back-end administration system is more user friendly and most features are focused on usability.

In summary, the advantages of using WordPress are many, from lower development costs, an easy management and publishing system to multiple functionalities. WP can be used for basic presentation sites, as well as advanced custom and complex web applications, forums, data collection platforms, e-commerce stores and more.

We highly recommend it here at VerticalWave and if you happen to need some help with a new or existing website project, don’t be shy and give us a shout.

Cheers.

We’re proud to announce the launch of our latest project, The Institute of Global Homeless Hub (IGHhub) website. Backed by The Institute of Global Homeless, the Hub is designed as a multi-purpose platform to serve researchers, practitioners, and policymakers across the globe and it addresses world-wide audience. It helps connect ideas, effective practice, policies, data and more in an admirable effort to eradicate street homelessness at a global level.

The platform is powered by the powerful Drupal content management system, it incorporates the latest tech features for advanced flexibility and usability and uses a custom, responsive design which renders perfectly on laptops, desktops and mobile devices, on virtually any screen size and resolution.

The IGHHub features a friendly back-end user interface, which allows administrators and editors add tons of content, media items, files and more with a few clicks. The large database is easy to manage and a custom search engine, based on Solr, grants quick access to any piece of content.

Moreover, the content adding, editing and deletion system is optimized for fast publication and updating. The entire content and user database is highly protected and backed up regularly to prevent data alteration of any kind. VerticalWave Solutions also provides ongoing maintenance and support for the entire project.

We’re sure that with a powerful tool like the Hub platform to serve their needs, the guys at The Institute of Global Homeless will be able to fight homelessness in a much more efficient and productive way.

So, you have a big project on your hands and don’t have the man power to get it done, but your company is not yet ready to hire in-house developers? Or maybe you need to complete an in-house web or mobile project but lack the technical expertise of a dedicated software development team?

The solution is simple, get in touch with a reliable remote developers team and outsource the work. There’s also the option of hiring freelancers, but you need to be careful here, as things can go wrong fast, if you’ve never done this before.

There are some good freelancers out there without doubt, but you can’t always rely on the freelance job sites reviews to pick the best of them. Making the wrong choice could bring a world of pain including project going over budget, timeline delays, poor execution, lack of quality control and the list goes on.

How can a remote developer team bring value added to your project and company? The answer is simple, but only if you choose the right developers for the job: it can help you reduce costs, can stick to a predefined timeframe and budget, can deliver projects at high standards and offer ongoing support.

Moreover, good developers don’t just execute tasks, but offer insights, suggestions on how to make improvements and optimize the project to achieve the end goals and scope.

However, besides proven experience, accurate communication and constant feedback are the keys when working with remote developer teams. Language barriers, misunderstood requirements, poor management, time zone limitations can all become impediments for both parties.
That’s why you need to make sure that the entire collaboration is thoroughly supervised and managed. Of course you need skilled people on your side too, but an experienced task and project manager on the remote team side makes a real difference. This role can successfully mitigate all risks that can arise during the project.

Although, understandably some companies are reluctant to engage remote developers teams, because of the downsides mentioned earlier, the benefits far outweigh the potential risks. Hiring remote developers on demand is a viable solution for the fast-evolving and interactive digital world today. Flexibility is no longer a downside, but an asset, especially when it is professionally managed.

Still don’t really know how to approach the remote development team solution? Here are a few aspects to keep in mind if you consider hiring developers on-demand and want to make sure the collaboration is resourceful and successful:

• Make sure you hire the right team (check their experience, talk to previous clients, verify coding expertise to match your needs and do not rely on web reviews only).
• Have a well put together set of requirements, specifying clear details.
• Set clear project milestones.
• Make sure the team is well managed by an experienced project manager on both sides.
• Make sure that proper communication and feedback is established, using the right tools and processes.
• Set a clear budget and timeline for the project.
• Keep the remote team engaged and in the loop.
• Seek teams that offer ongoing support and can bring value added to the project through their experience.

We’re proud to announce the launch of our latest service, Chatbot Factory, aimed to deliver out-of the box, cost-effective and automated Facebook solutions to simplify the interaction between users and companies or organizations. The VerticalWave Solutions department behind Chatbot Factory gathers a team of enthusiastic coders and designers, skilled in artificial intelligence and non-artificial intelligence Facebook chatbots programming.

Facebook Chatbots can prove really useful and help your customer support and sales team in a constructive way, easing their work. We’re experts in programming them to assist your company with user and client engagement through your Facebook page, by turning it into an engaging and interactive gateway.

Our chatbots integrate with the Facebook messenger and are able to respond accurately and in real time to user inquiries. They can provide basic info regarding products and services, but also perform complex tasks like manage sales and shipping services. They are easy to deploy and do not require programming skills to be configured and managed. Moreover, they can be adapted to virtually any industry sector.

Chatbot Factory chatbots come in two ‘flavors’ to bridge the machine-human interaction gap and serve your company’s needs:

• AI programmed: they learn patters based on user interaction and are able to develop a human-like behavior to drive and automate conversation and services
• Non-AI programmed: they interact with users based on specialized preset rules and options set on your side to deliver specific responses

Both Facebook chatbot versions are designed to mimic human behavior and engage your users, customers and potential customers in an intuitive way, automating and even improving customer support, sales, analytics and an entire set of other useful services to boost your company’s ROI.

Drupal is without doubt one of the most versatile content management systems on the market when it comes to handle large content and user databases. B2B and B2C companies often look to convert such data, as well as website user engagement into leads and potential customers. This is where Drupal CRM Integration comes in extremely handy. Pairing Drupal with an optimally tailored CRM provides excellent business automation, allowing companies collect and manage crucial data and thus ensuring a better ROI.

Drupal can be integrated with various available CRMs, including the most popular ones such as SalesForce and Microsoft Dynamics. However, these CRM systems provide less flexibility and additional coding, as well as third party support might be required to ensure optimal implementation.

On the other hand, there are a few Customer Relationship Management systems that work almost “out of the box” when integrated with Drupal 7 and 8. This seamless integration is provided via dedicated modules and APIs, as well as custom codes, and widely supported by the Drupal developers’ community.

A successful integration creates a link between the two systems, ensuring successful field mapping, data transfer and management. Drupal can gather and send data collected through webforms or through user analysis in real time to the CRM to maximize marketing efficiency. To a certain extent, we can say that the outcome is a powerful 2 in 1 content management and marketing platform.

Let’s take a look at some of the most common CRM solutions that work best when paired with Drupal:

• First we have Drupal’s native CRM module, which can handle contacts and form management and requires little coding to set up. The advantage when using Drupal’s own CRM system is that it can actively be updated and maintained with little cost. No third party hosting or configuration is involved when using it.
• RedHen is another CRM that offers native Drupal integration. It offers lots of customizable features and is mostly used to track the interaction with people and institutions. Its flexibility makes it suitable for various business models.
• CiviCRM is an open source constituent relationship management solution best used to track webform input, online subscription, contacts and more. Designed initially for non-profit and non-governmental entities, CiviCRM can also be set to accommodate B2B and B2C companies.
• Zoho CRM is comprised of a powerful suite of business tools, highly scalable, designed to cover a wide array of features needed to enhance the marketing process. It uses an automated system to gather, keep track and assign leads and analyze product demand, customer data, as well as the entire sales process if needed.

As said, these CRM systems offer reliable integration with Drupal and provide lots of flexibility. However, implementing the best suited solution for a specific company or organization requires a careful analysis to highlight particular needs, depending on the business and organizational model.

The VerticalWave Solutions team is proud to announce the launch of E-Mentoring Halton, a new generation type of collaboration platform, dedicated to provide online mentoring partnerships for residents of Halton Region. It is a complex program, designed to bridge the gap between established professionals and professionals immigrating to the Region of Halton in occupational-specific mentoring relationships. Moreover, the platform is engineered to facilitate communication between program participants, across the world at any time zone.

This is a scalable system, tailored to put the most efficient collaboration, communication and sharing tools at the fingertips of e-Mentors and e-Mentees. The challenge was to merge all functionality features with an intuitive and easy to use design for the end-user and for system administrators.

Using the powerful Drupal CMS, our team successfully implemented a wide variety of functional features and a modern responsive design, combining state of the art mobile and desktop UI and UX into an interactive and secure specialty platform.

E-Mentoring Halton boasts an innovative resource sharing system, which provides users with access to documents, videos, links and notes. Users have the possibility to communicate via comments or the integrated instant messaging system. At the same time they can schedule meetings and calls to enhance their collaboration and reach the end goal easier, while a built-in notification system alerts users and administrators of various activities via email.

System administrators can easily designate groups and associate users with them and create specific modules, tasks and evaluations for each group and user. Moreover, the content and user management system is designed to provide easy admin access to all resources and user accounts. Administrators control the back-end and entire collaboration system in a very straight-forward way to ensure the lowest interaction latency time possible.

As said, the E-Mentoring Halton platform is based on custom functionalities and employs many features, but using the latest Drupal 7 installment, combined with custom built modules, a clean and well-structured programming code and a solid database system, our team has delivered a modern, customizable and reliable solution for the client.

Part of the Ontarian set of laws intended to improve accessibility for people with disabilities, the AODA – Accessibility for Ontarians with Disabilities Act adopted back in 2005 is intended to implement and enforce accessibility standards for Ontarians with disabilities with respect to everyday life aspects like goods, services, employment, accommodation, healthcare, facilities, transport and more kh0csxv.

The act eliminates what is called a barrier in terms of technology, information, communication and more for people with mental or physical disabilities. The Act is a major step forward in the history of fighting against discrimination of persons with disabilities in Ontario, therefore supported by individuals, as well as by government entities and companies alike.

The AODA sets of rules and standards concern the internet perhaps more than anything else. Ontario based websites need to comply with these regulations or are susceptible to penalties that can even escalate to lawsuits. The Act clearly specifies that government entities, public sector organizations, enterprises and related businesses must align their websites and web applications with the World Wide Web Consortium Web Content Accessibility Guidelines (WCAG) 2.0, intended to make website browsing and content access easily available to people with different levels of disabilities, from cognitive limitations to physical impairment.

AODA complaint websites will become the standard in the upcoming years, as the Act’s rules and regulations must be fully adopted and implemented by 2025, as stipulated by the law. However, implementing the necessary accessibility features requires both analysis and development to ensure correct design and functionality and a win-win outcome for visitors and users as well as for website and web apps operators and owners.

The most common implementation of the AODA compliance for web projects is based on the technical standard WCAG 2.0 levels:

• Level A (lowest), which implies a logical app/site structure, audio control, keyboard access, text alternative for non-text content, responsible use of colors, video and audio captions and more

• Level AA (intermediate), which implies live captions, audio alternative to text, text resizing options, sensitive data secured management, pre-set contrast ratio, use of clear and accessible icons, links and buttons, and more

• Level AAA (advanced), which implies translations, media alternatives, intuitive visual layout, keyboard accessibility, location and geo-location services, optimal readability level, help and instruction regarding site browsing and functionality and more

At VerticalWave Solutions we support the AODA and work close with our clients to implement intuitive and correct accessibility features across all the websites, apps and platforms we develop. This is a complex process, starting with website/app/project audit and continuing with responsible research and development to reach the end goal. Our Drupal projects integrate modern UI and UX with intuitive accessibility features. A close focus on design and functionality on both mobile and desktop platforms ensures a successful project delivery and seamless integration with the AODA rules and regulations.

Text resizing, text to speech, full featured content, accurate search, responsive and adaptive design, mobile friendly interface, quick access buttons, media integration, intuitive menus are just a few of the required accessibility features we successfully implemented for important clients like The C.D. Howe Institute, GREO – Gambling Research Exchange Ontario, YouthREX, <a href="https://verticalhq find more info.ca/portfolio_item/the-homeless-hub”>The Homeless Hub and more.  All of our clients’ websites and apps are fully comply with the Accessibility for Ontarians with Disabilities Act as required for an optimal web experience.

Chatbots start to represent the next generation of web services for the modern Internet environment. Chatbots interact with real users, simulating (or should we say emulating?) real people. The code behind a chatbot is complex, and based on AI-related technology. This code allows a chatbot to intelligently interact with a multitude of users via a specific chat voice or text enabled platform, behaving in a human-like way. Technology is advancing fast, and even applications in which two chatbots can communicate with each other emerge.

One of the best things about chatbots is that they can be integrated with virtually any chat system or website, as long as they are designed and programmed accordingly. Important social networking platforms, companies and portals have already embraced the chatbot system. Although the technology is rather incipient, the results are outstanding and users interacting with chatbots show a growing interest in this kind of service.

More precisely, one of the usual chatbot applications is to guide visitors of a particular site or portal throughout its content. They can provide answers and solutions to questions like what product or service best suits a person based on certain requirements. Another useful job a chatbot can accomplish is to make the browsing experience more intuitive and enhance the user’s experience or provide selective advice. Chatbots can also collect data based on user preferences for future website improvements. Chatbot applications cover a wide range services, from sports and weather to complex industry sectors like banking and finance.

As said, chatbots behave in a human-like way, based two distinct technologies: pre-programmed sets of rules and machine learning. Machine learning is an advanced tech, using dynamic AI systems. Chatbots based on this tech are intuitive and can understand language (spoken or written). Since they can “learn” certain user patterns from conversations, they develop new “skills” and can adapt to various situations and resolve particular tasks on the fly, therefore can be integrated with almost any type of website across all popular operating systems, like Windows, Android, iOS and more. Moreover, the code behind chatbots is flexible and can be integrated with the majority of content management systems: Drupal, Joomla, WordPress and others.

These chatbots, based on machine learning technology, are a new niche in today’s Internet environment, but store infinite potential in terms of technology and productivity and definitely represent the future of human-computer interaction.

With the rapid rise of online shops and stores in the internet environment, it was only a matter of time before the market became saturated with all sorts of eCommerce platforms, more or less reliable, created to enhance the experience of users and owners alike.

However, only a few such platforms are indeed ready to meet modern security and usability demands. As a matter of fact, WooCommerce, Magento and Shopify dominate the industry, accounting together for around 70% of the market share. Statistics show that Shopify registered a significant growth in the market share in 2016, while Magento and WooCommerce registered a slight decline. A closer look at the pros and cons of these three platforms will showcase the market’s fluctuation.

Shopify is more than a simple eCommerce software bundle. It is an all-in-one turn-key solution for starting and managing online commerce business generic lexapro. It can be used out of the box, or customized according to specific needs. Shopify is suited for businesses of all sizes, as it is very cost-effective and easy to manage, granting users total control over all buy and sell options.

Pros:

• Enhanced security
• Enhanced speed
• Easily integrates with various CMS platforms like Drupal, Joomla and more
• Various theme options
• Easily integrates with most payment gateways
• Provides physical and digital goods inventory management
• Intuitive inventory import and export options
• SEO friendly
• Intuitive administration panel
• Easily integrates with third party services (email services, site metrics and more)
• Offers mobile-ready commerce out of the box
• Analytics support
• Social media integration

Cons:

• Special customization requires development and coding skills
• Built-in blogging feature is not very well polished
• Initial setup can require a bit of tech knowledge
• Shopify integrated payment system works for a limited number of countries (US, Canada, Australia and UK), but this does not apply to the other payment options
• The Lite plan does not offer very rich online store features

Magento represents a suite of eCommerce platforms, solutions, and CMS software that can be used individually or as a bundle. It can be considered a CMS only to a certain extent, although not as widely used as Drupal, WordPress and Joomla, as it has a specific target audience. Written in PHP, it is strongly focused on e-commerce and used by retailers and online shops.

Pros:

• E-Commerce ready solutions
• Support for multiple stores, carts, languages and currencies
• Good SEO options
• Shipping and tax calculation options
• Flexible template options
• Easy administration panel management
• Easy product creation

Cons:

• Slower loading speeds
• Needs extra customization out of the box
• Paid Enterprise and Premium Enterprise versions
• Potential server hosting issues due to size and loading speed
• Rather difficult development work to enable specific features and options
• Potential update issues
• No default omni-channel option

WooCommerce is a customizable platform designed in form of a plugin. It is the most widely used solution mainly because it is free and it integrates seamlessly with WordPress based sites. WooCommerce offers various extensions and themes specifically built for WP, but it does not work with sites powered by other content management systems.

Pros:

• Free
• Flexible product configuration options
• Integrates perfectly with WordPress
• Various payment options
• Provides good control over taxes, inventory and user accounts
• User review and rating system
• Lots of themes available
• Great option for basic stores

Cons:

• Does not work outside of the WordPress framework
• Custom functionalities coding is costly
• Maintenance and security depend on the site/store administrator/owner
• Compatibility issues when updating site/plugin
• Visual editor is not extremely efficient
• Premium themes and extensions are costly
• No hosting options

Taking into consideration these facts, we believe Shopify to be the most balanced eCommerce solution in terms of scalability and cost efficiency. As WooCommerce is exclusively built for WordPress and Magento offers more expensive business plans, there’s no wonder that Shopify has gained consistent percentages in market share in 2016.