As digital publishers navigate the evolving landscape of content, marketing, and commerce, the pressure to monetize brands in new ways has never been greater. Whether you’re managing a publishing house, overseeing editorial teams, or leading a media group like Blue Ant Media, it’s essential to choose an e-commerce platform that empowers your business model,not just today, but as you scale and diversify. At Vertical, we’ve seen both the triumphs and roadblocks publishers face when selecting technology for online stores, subscriptions, and merchandise. Here we’ll break down Shopify and WooCommerce for publishers, based on our years of experience developing and maintaining robust solutions for leading Canadian publishers and content brands.
Publishers today do far more than just sell books or magazines,they’re digital brands engaging audiences with blogs, e-books, events, training courses, and branded merchandise. The right e-commerce solution must support:
Shopify provides an all-in-one, hosted environment ideal for publishers who value reliability, rapid setup, and minimal technical overhead. We’ve built high-profile publisher websites,like the modern Anansi + Groundwood Books platform,on Shopify, harnessing features publishers appreciate:
However, Shopify does come with certain trade-offs:
WooCommerce is a free, open-source WordPress plugin,meaning it transforms a content-driven site into a feature-rich store. For many publishers, especially those who already run content sites or blogs on WordPress, WooCommerce feels like a natural extension. Key advantages for publishers include:
On the flip side, WooCommerce demands more technical management:
Based on our hands-on projects with major Canadian publishers, these are the areas where decisions often hinge:
At Vertical, we’ve led successful launches for both Shopify and WooCommerce in the publishing sector, adapting each to the client’s editorial and business model. Here’s what we’ve learned:
Feature | Shopify | WooCommerce |
Hosting & Security | Fully managed, secure by default | Self-hosted, requires ongoing care |
Catalog Flexibility | Strong, but more rigid | Extremely adaptable |
Editorial Integration | Basic blogging | Rich content, taxonomy, SEO |
Internationalization | Out-of-the-box | Plugin-based, flexible |
Technical Overhead | Minimal | Significant (but more control) |
Cost Structure | Monthly plan + fees | Self-managed, plugin costs |
Ultimately, the choice between Shopify and WooCommerce for publishers comes down to how much you value editorial richness, customization, and platform ownership versus ease, scale, and managed support. Neither platform is inherently better for everyone,what matters is aligning your tech stack with your publishing vision, internal resources, and audience priorities.
Partnering with a team who truly understands the nuances of both platforms, and the realities of publishing, makes the difference between a store that simply functions and one that fuels community, brand loyalty, and sustainable growth. We’re here to help publishers make those choices confidently,rooted in experience, not just apps and shiny features.
Whether you’re strategizing a store launch or looking to untangle a complex catalog, connect with Vertical,your Toronto-based digital specialists in WordPress, WooCommerce, and Shopify for publishers. Let’s make your e-commerce vision not just functional, but genuinely impactful for your audience and your business.
Building a successful WordPress e-commerce store goes far beyond good design, SEO, and robust functionality, especially for publishers and media-driven organizations and WCAG is a key feature. One of the most impactful, yet often under-appreciated, pillars of a modern online presence is accessibility. In North America and globally, ensuring your e-commerce experience is compliant with the Web Content Accessibility Guidelines (WCAG) isn’t just a legal checkbox; it’s a core element of digital citizenship, expanding your audience and strengthening your brand integrity.
For organizations such as digital publishers and content-driven companies, traffic diversity is a given. Not only does your website need to serve customers with a range of abilities, it must also navigate the strict requirements of global accessibility legislation such as the AODA (Accessibility for Ontarians with Disabilities Act) and the ADA (Americans with Disabilities Act). In Canada, where we’ve helped organizations like Blue Ant Media and House of Anansi transition to accessible digital storefronts, compliance isn’t optional.
WCAG is a set of global standards created to ensure that digital experiences are Perceivable, Operable, Understandable, and Robust. For e-commerce publishers, this means:
At Vertical, we don’t see accessibility as a bolt-on. In our WordPress e-commerce builds, WCAG compliance is woven through our design, development, and content processes from day one. Our years of experience migrating and optimizing large publishing platforms (including major accessible Shopify builds, and complex custom WooCommerce installations) have proven that accessibility can enhance, not hinder, engagement, conversions, and long-term site health.
1. Choose Accessible WordPress Themes and Plugins
Start with a theme constructed with accessibility in mind. We prefer well-maintained themes that state explicit WCAG support and regularly audit all plugins for accessibility best practices. Avoid bloated or visually-complex builders that generate non-semantic HTML or interfere with keyboard navigation.
2. Semantic HTML & Clear Structure
Every page on your e-commerce site, from landing to checkout, should use logical, semantic HTML. This means ensuring headings (<h1>-<h4>), lists (<ul>, <ol>), buttons, and form fields are coded appropriately. Custom widgets should avoid <div>-only structures and always provide ARIA attributes where necessary.
3. Color Contrast, Typography, and Visual Cues
For content-rich stores, particularly publishers, contrast ratios are critical. We follow WCAG AA or AAA guidelines, ensuring all text stands out from its background and visual cues (links, buttons, state changes) are also conveyed non-visually (e.g., underlines, focus outlines).
4. Alt Text and Accessible Media
Every product image, banner, video, or audio file must have alternative text that describes the content and function. Publishers often use rich media, making this doubly important across not just product images, but also blog illustrations and downloadable previews.
5. Keyboard Navigation & Interactive Elements
All site functionality should be accessible by keyboard alone. This is crucial in e-commerce, where customers need to:
Custom forms, mega menus, and pop-up modals must retain focus and be dismissible without a mouse.
6. Accessible Forms, Validation, and Error Feedback
Checkout and account creation are common pain points. Make sure every form field:
7. Mobile Accessibility
With e-commerce increasingly mobile, responsive layout isn’t enough. Interactive elements must be easily tappable, and screen readers should interpret the mobile experience as clearly as the desktop one. Vertical builds are extensively tested across iOS/Android assistive technologies.
8. Ongoing Accessibility Audits and User Feedback
Accessibility isn’t a one-off project. After launch, make site audits a routine: use tools such as AXE, Wave, or Lighthouse. Whenever you push new content, themes, or plugins, re-test for compliance. Encourage feedback from your user base and strive to continuously improve.
For companies with complex content requirements, like news outlets, indie bookshops, or education platforms, accessibility challenges often arise from custom content types, taxonomy-driven product catalogs, and frequent content updates. Our experience merging diverse taxonomies and resource types during large platform migrations highlights the importance of:
We always recommend pairing structured data for SEO and accessibility, making it easier for both search engines and assistive tech to parse your rich content.
If you’re running (or building) a WordPress e-commerce store as a publisher, here’s a practical checklist to ensure WCAG compliance becomes a core pillar, not just a late-stage afterthought:
WCAG compliance isn’t just a technical or legal requirement. It’s a moral and business imperative for publishers looking to lead in a crowded digital landscape. At Vertical, our mission is to make the web a place where every audience can connect with your content, products, and brand story, regardless of ability.
If you’re a publisher ready to prioritize accessibility in your WordPress e-commerce strategy, or if you’re unsure where to begin, our expert team is here to help you every step of the way.
Learn more or get in touch at verticalhq.ca for a consultation tailored to your site’s goals and compliance needs.
Introduction
In the rapidly evolving world of AI and search, staying ahead of the curve is essential, especially for WordPress site owners and digital agencies. One of the latest trends gaining attention is LLM.txt, a proposed standard meant to improve how large language models (LLMs) like ChatGPT and Perplexity interpret your website. But before you rush to implement it on your WordPress site, here’s the truth: LLM.txt isn’t effective for AI search visibility.
In this post, we’ll explore what LLM.txt is, why it’s not being used by major AI platforms, and what actually works to improve your site’s visibility in AI-powered search results.
What is LLM.txt?
LLM.txt, introduced in September 2024 by Jeremy Howard, is a proposed standard designed to help AI models better understand web content. It offers a clean, markdown-style file that highlights key content without the usual web clutter, like JavaScript, ads, and navigation elements .
In theory, it sounds like a smart move, especially for WordPress SEO and AI optimization. The file typically includes:
This is intended to help bots find the most relevant content faster. However, there’s a significant problem: no major AI platform is using LLM.txt.
Why LLM.txt Doesn’t Work for AI Search Visibility
Despite the hype, Google, OpenAI, and Perplexity are not indexing LLM.txt files. Here’s why:
What WordPress Site Owners Should Do Instead
If you’re running a WordPress agency or managing client sites, here’s what you should focus on to improve AI search visibility:
Should You Add LLM.txt to Your WordPress Site Anyway?
For now, probably not. Unless you want to experiment or have a specific niche use-case, there’s little to no benefit. AI bots are not using LLM.txt files, and your time is better spent improving content, technical SEO, and structured data.
Final Thoughts
As a WordPress agency, we understand how tempting it is to chase every new trend in the SEO world, especially when it comes to emerging AI search features. But LLM.txt isn’t the silver bullet it’s made out to be.
Instead, stay focused on proven strategies:
At the end of the day, helping AI platforms find and understand your WordPress content still depends on the same principles that make websites valuable to human users: clarity, authority, and accessibility.
Need help making your WordPress site AI-friendly? Get in touch! Our team specializes in AI-optimized WordPress SEO and can help you build a future-proof digital presence.
The evolution of digital publishing is rapidly changing the way organizations approach their web platforms. In our work with enterprise publishers and media brands at Vertical, we see a growing interest in the architectural debate between headless and traditional WordPress. As publishing demands surge think rapid content delivery, cross-channel distribution, and scalability the right technical foundation can make or break both performance and user experience. Let’s break down what really matters for high-performance publishing sites and offer practical guidance on when to choose traditional versus headless WordPress.
First, a quick primer. Traditional WordPress, as most know it, is a tightly coupled system: the content management backend and the website frontend are intertwined. You publish an article, and WordPress instantly renders it via your active theme for visitors.
Headless WordPress, in contrast, decouples content management (still handled in WordPress) from content delivery, which is managed by a separate, often ultra-fast frontend built in frameworks like React or Next.js. The site’s design and interactivity live elsewhere, pulling content through APIs (typically REST or GraphQL).
Editorial teams live and die by timing, relevance, and sharing velocity. If your homepage or news archive crawls under load, you risk losing both readers and SEO traction. Google and audiences alike expect near-instant loads, especially on mobile.
In our work with Toronto-based publishers and content agencies, we’ve found that:
Feature | Traditional WordPress | Headless WordPress |
---|---|---|
Setup & Admin | Simple, low barrier. Editors use Gutenberg block editor and see immediate changes on site. | Higher complexity. Editors need custom preview setups, and marketing teams may require additional training for content changes to reflect in real-time. |
Performance & Scalability | Excellent for most needs with good hosting, but can bottleneck under spikes and require heavy caching. | Up to 60-70% faster TTFB via static generation; scales efficiently even for very high traffic. CDN-centric for global audiences. |
Cost | Lower annual spend; great for startups, local publishers, and content-driven brands. | Higher initial investment; ongoing costs for dual environments (WordPress + frontend hosting). Suited for organizations with dedicated tech teams or those targeting significant growth. |
Multichannel/Omnichannel | Primarily web-based, with plugin-dependence for most integrations. | API-first, enabling seamless distribution to mobile apps, kiosks, newsletters, and more. |
Editorial Workflow | Gutenberg advantage; real-time preview and easy templating for non-technical editors. | Requires additional logic for content previews, which can be a hurdle for editorial flexibility unless carefully planned. |
Here’s how we approach these decisions at Vertical, based on years of hands-on experience helping publishers streamline, modernize, and scale their platforms:
For digital agencies and publishing directors considering a move from traditional to headless WordPress, planning is half the battle. Key steps in a smooth transition include:
It’s also wise to adopt an incremental rollout (e.g., move your homepage or top categories first), monitoring analytics for dips and swiftly addressing them.
Ultimately, your organization’s scale, technical capability, and content ambitions drive this decision. Traditional WordPress is not going away, it’s a fantastic choice for most SMEs and even many high-traffic brands (with sufficient optimization).
Headless WordPress shines when performance, omnichannel content delivery, and ambitious scaling are the order of the day. But it brings complexity and cost that are best justified by rapid growth goals or a need to deliver content experiences across a diversity of modern devices and platforms.
At Vertical, we’re passionate about building future-proof, user-friendly, and high-performing WordPress experiences, traditional or decoupled. We collaborate closely with digital directors, editorial teams, and innovators to craft architectures that deliver on speed, flexibility, and editorial power.
If you’re wondering which approach can help take your publishing brand to the next level, let’s talk at Vertical, we’ll help you evaluate your options and set your platform up for growth, resilience, and creative freedom.
For nearly a decade, the Homeless Hub team from York University operated its homelesshub.ca platform, the leading resource for homelessness research and studies website on Drupal 7. However, with evolving needs, the platform became less suitable. The primary issues were a slow-loading website, lack of design flexibility, and an outdated search system, as well as a heavy backend system.
The Homeless Hub wanted a more intuitive and flexible platform that could provide a simplified backend for editors, options to create pages and sections independently, improved SEO and advanced search, plus a new, modern design to match their branding, as homelesshub.ca is their flagship site. The goal was to migrate from Drupal to WordPress while addressing these challenges.
Migrating such a large-scale website, with over 30,000 resources and more than 10,000 contributor profiles, posed several challenges:
Our approach to the migration was carefully planned to ensure seamless execution:
Several custom solutions added exceptional value to the project:
The website migration resulted in significant improvements:
The Homeless Hub website migration from Drupal 7 to WordPress was a resounding success, achieving all of the client’s key objectives. The transition to a more flexible, user-friendly platform has empowered the Homeless Hub team to independently manage and update their site, while users enjoy a smoother, faster experience with enhanced search functionality. The project highlights the importance of meticulous planning, custom solutions, and collaboration to overcome the challenges of large-scale website migration.
With an improved design, better performance, and significantly increased traffic thanks to enhanced SEO, the new Homeless Hub website is well-positioned to continue providing vital resources and information for years to come. This project demonstrates the transformative power of a well-executed migration, where technology, design, and functionality come together to create a more efficient and user-focused platform.
Choosing the right platform for your website is more than a matter of preference; it’s a strategic decision that can significantly impact your online success and company brand. While Webflow has emerged in the last few years as a popular tool for its ease of use and visual design capabilities, WordPress continues to stand out as the preferred choice for businesses aiming for growth, flexibility, and a robust online presence. In this post, we delve into the WordPress vs Webflow matter and why WordPress triumphs, providing compelling reasons for selecting WordPress for their digital endeavors.
WordPress: A Universe of Possibilities
WordPress’s most significant advantage lies in its unparalleled customization and flexibility. Thanks to its open-source nature, the platform hosts an extensive ecosystem of plugins and themes, allowing users to tailor their sites to their exact needs. Whether you’re looking to enhance your SEO, boost your site’s speed, add an online store, or integrate with third-party services, there’s almost certainly a plugin for that. This extensibility makes WordPress ideal for businesses that anticipate scaling up or diversifying their online activities.
Webflow: Sleek, But Restricted
Webflow offers a more contained environment, which might appeal to users seeking simplicity. However, this simplicity comes at the cost of flexibility. While Webflow’s design-first approach is innovative, it inherently limits what you can achieve compared to WordPress. For businesses that require specialized functionalities or wish to extensively customize their site beyond visual design, Webflow’s restrictions become apparent.
WordPress: Mastering Search Engine Visibility
With WordPress, optimizing your website for search engines is a breeze, thanks to advanced SEO plugins like Yoast SEO and All in One SEO. These tools guide you in optimizing content, improving readability, and ensuring your site meets the best SEO practices. The level of detail and control WordPress offers for SEO is unmatched, making it the go-to choice for businesses serious about high rankings in search results.
Webflow: Basic, But Limited
Webflow provides basic SEO tools that cover the essentials. However, it lacks the depth and breadth of WordPress’s SEO capabilities. For businesses looking to execute a sophisticated SEO strategy, WordPress’s comprehensive tools and plugins offer a more robust solution.
WordPress: Open-Source and Economical
WordPress’s open-source nature means the software itself is free. Costs are primarily associated with web hosting, premium themes, or plugins, which are often one-time or annual fees. This model allows businesses to control their expenses, making WordPress a cost-effective solution over time.
Webflow: Subscription-Based Expenses
Webflow operates on a subscription model, which can seem affordable at first glance but may become more expensive as your needs grow. The cost of Webflow can quickly escalate, especially for larger sites or those requiring advanced features, making WordPress a more economically viable option in the long run.
WordPress (WooCommerce): Powerfully Flexible
For e-commerce, WordPress offers WooCommerce, a powerful and customizable platform that integrates seamlessly with your site. WooCommerce supports an array of payment gateways, shipping options, multiple currencies and currencies converters and virtually unlimited product variations, making it suited for businesses of all sizes.
Webflow: Simplicity over Flexibility
Webflow’s e-commerce capabilities are designed for simplicity, which might suffice for smaller online stores. However, businesses that need more control over their e-commerce experience will find WooCommerce’s flexibility and scalability more accommodating.
WordPress: A Global Community
WordPress boasts a massive, global community of developers, designers, and users. This vibrant community offers an abundance of tutorials, forums, and resources, ensuring help is always available. Whether you’re a beginner or an advanced user, the WordPress community is an invaluable asset.
Webflow: Growing, But Limited
While Webflow has a supportive community, it’s significantly smaller and less established than WordPress’s. This means fewer resources, tutorials, and third-party services, which can be a drawback for businesses requiring extensive support and development.
WordPress’s superior customization, flexibility, SEO capabilities, cost-effectiveness, and community support make it the preferred choice for businesses looking to establish or grow their online presence. While Webflow offers a streamlined, design-centric approach, it falls short in providing the scalability, control, and extensive ecosystem that WordPress offers.
If you’re looking to build a website that can grow with your business, adapt to your changing needs, and rank well on search engines, in the WordPress vs Webflow confrontation, WP is clearly the winner. Contact our WordPress digital agency today to discover how we can help bring your business’s online vision to life, or to learn more about transitioning from Webflow to WordPress.
The Homelessness Learning Hub (HLH) is a project started by the Canadian Observatory on Homelessness and is funded by the Government of Canada. It serves as an important resource for professional growth and strengthening community efforts in Canada’s sector that helps the homeless. The HLH provides training and materials that are based on the best methods and research with solid evidence. To improve its online learning, the HLH needed significant changes and were looking for a solid LMS system to meet their needs. Working with VerticalWave Solutions, we have been partners for many years and on many projects. Our goal was to create an engaging online platform that follows the newest standards in UI/UX design.
The current HLH platform was created using Drupal 7, which is now old and doesn’t have the latest UI/UX design or the flexibility we wanted for a good learning experience. Our task was to update the Learning Management System (LMS). We didn’t just plan to start over, but to make it better and bigger. Our goals included adding new features, giving access to new tools, and organizing the content (like trainings, resources, and categories) to make it easier to find. We also wanted to keep the existing user database safe.
Our collaborative analysis with HLH identified the essential attributes for a state-of-the-art Learning Management System:
As experts in WordPress development, we saw its potential to better serve the HLH’s needs, offering improvements over Drupal in security, flexibility, and cost savings. We looked at various LMS options that work with WordPress and chose LearnDash for its wide range of course management tools. We also used the BuddyBoss theme and platform for its features in user sign-ups, profile handling, and tracking progress.
Our team carefully set up the WordPress system, BuddyBoss theme, and LearnDash LMS, adding special content types like collections, courses, and resources. We moved all the data from Drupal to the new WordPress LMS. This included courses, lessons, resources, collections, over 1500 users, and related media. After moving the data, we added custom UX/UI improvements and other specific features the client wanted.
Launched in 2021, the Homelessness Learning Hub, powered by WordPress and enhanced with the BuddyBoss Pro theme/platform and LearnDash LMS, has evolved into a premier online training platform. It now boasts a rich array of content and advanced features, catering to the diverse needs of its users. Following several updates focused on improving visuals, UI/UX, and core functionalities, the platform has seen its user base grow from 1500 to over 8000.
VerticalWave Solutions remains committed to providing continuous support and updates, ensuring the HLH LMS remains at the forefront of online education in the homeless-serving sector.This case study exemplifies the transformative power of WordPress and LearnDash in creating an engaging, efficient, and accessible online learning environment.
We’re proud to present our latest project, the interactive Fast TV Channels Website Series for Blue Ant Media. Headquartered in Toronto, Blue Ant Media is a privately held global media company, with offices in five other countries besides Canada.
The Blue Ant team needed a platform to promote some of the newest shows streaming on popular platforms like Roku, LG Channels, Xumo, Vizio, Samsung TV Plus and others, while targeting content for specific countries worldwide and turned to Vertical team for design and development. The Blue Ant and Vertical teams have an outstanding relationship, as we’re providing ongoing maintenance and support for their other projects, like CottageLife, MobileSyrup, BeMakeful, TheBabyShows and other successful websites over the past year.
The challenge was to create a platform that delivers a similar design template across all websites, but promotes specific content for each individual site at the same time. The platform is engineered using our in-house design and a backend structure based on WordPress and Divi, plus additional custom built plugins. At the same time, each website displays country specific shows and streaming channels using a geolocation functionality identifying visitor IP. A default page is displayed if no shows are available in a particular country; otherwise the users are redirected towards Canada, US or Europe specific pages depending on their location.
Another advanced functionality allows administrators make bulk plugin and core updates and content edits across all websites using a single master admin system. The master-slave backend system is designed to reduce operation times and simplify maintenance. At the same time, each website can be updated individually as needed and can act as an independent app.
Here’s a quick overview of the of the Fast TV Channels top features:
The Fast TV Channels include HauntTV, CrimetimeTV, LovePetsTV, HomefulTV, DragRaceUniverseTV, TotalCrimeTV and HistoryTimeTV. The series of channels does not stop here. Several new channels will be added in the near future to complete the list, offering info on the newest and most exciting shows available on popular streaming platforms worldwide.
House of Anansi Press is Canada’s leading independent publisher, bringing readers award-winning and bestselling books from the realms of poetry, as well as fiction, nonfiction, drama, French-Canadian writers in translation, lifestyle, and authors from around the world.Founded back in 1978, Groundwood Books is one of the top children’s books publishers, with collections acclaimed for being ahead of the curve, justice oriented, and unafraid of touching stories that may be considered difficult or controversial.
VerticalWave Solutions brought the two major Canadian publishers together on a new, integrated e-commerce platform, migrating all of the content from the old sites. The new, modern Anansi+Groundwood website is developed on Shopify and integrates a series of custom features intended to vastly improve front-end user experience as well as the back-end management for system admins.
Together with the client, our team chose a modern theme and then customized it with a wide range of features and options. The theme was modded and customized to deliver enhanced UI and UX across all devices and screen resolutions. An intuitive product browsing system, based on catalogs, collections, genres and more, complemented by a quick preview and simple and efficient shopping cart provides users with an enriched shopping experience.
One of the challenges of the project was to migrate the entire content from the old sites to the new Shopify store. Using a series of scripts, ingestion apps and checkup procedures, our team managed to successfully transfer all of the orders, customers, blogs and products to the new platform and update them with the new tags, while also integrating them into the required collections and categories.
To make sure the site maintenance and product updates are quick and easy to perform, we configured the Shopify backend with an intuitive and easy administration interface in mind, keeping things accessible even for non tech savvy admins. From orders and payment processing to products sorting and configuration, everything is tight and easy to use.
The new Shopify Anansi + Groundwood platform is also designed and developed in compliance with WCAG – Web Content Accessibility Guidelines and the AODA – Accessibility for Ontarians with Disabilities Act rules. The site is accessible, sporting an optimal contrast, font sizes, image captions, tags and more and is compatible with most screen readers available today.
We’re proud to say the Anansi and Groundwood teams are extremely happy with our work. VerticalWave will continue to provide support s well as security and feature updates throughout the new site’s lifespan.
Vinostics is our latest project and we’re proud to say it is one of a kind. As a matter of fact, it is the first marketplace dedicated exclusively to the US and Canada collision repair sector. Vinostics has two major components, one dedicated to body shops, which can open bids on the products they need and one dedicated to suppliers which can fulfill the open bids. Body shops can select the most competitive offers based on prices and product selection, saving big on their expenses.
Moreover, the marketplace offers a wide array of products from which body shops can choose and also allows manufacturers and distributors suggest alternative products if needed. Communication between body shops and suppliers/jobbers is ensured via web, text messages and email. We can say it’s more of a community than a classic marketplace. The database is huge, containing more than 15k products from the most prestigious brands, like 3M, Norton, Tork, Devilbiss, Carworks, Anest Iwata, Gerson, Fusor and more. From shop supplies and tools, like wipers, cans and racks, spray guns and sanders to consumables like abrasives, fillers, filters, compounds and safety items, Vinostics covers it all.
The marketplace is built using cutting edge tech, ensuring total security and a modern, attractive and intuitive UX. Shopify is used at the core, as it is perhaps the most reliable ecommerce platform, offering multiple options to sellers and buyers. The back-end uses Node.js, due to its cross-platform capabilities. The front-end is based on the Angular framework to deliver enhanced user experience. For the database we used Firestore, thanks to its scalable and flexible features. We added Prismic as CMS, allowing administrators update the platform quickly and easyily. The marketplace also uses a custom Algolia search engine, which provides accurate results on any query.
The Vinostics marketplace grows each day. Dozens of body shops and jobbers are using the platform as we speak placing orders and bids, getting in touch and getting jobs done. The Vinostics team is also proud of their platform and the job VerticalWave has done. They are second and third generation automotive craftsmen and merchants, with extensive know-how in the industry and the marketplace app is perfectly tailored to their needs.