technology

Introduction

In the rapidly evolving world of AI and search, staying ahead of the curve is essential, especially for WordPress site owners and digital agencies. One of the latest trends gaining attention is LLM.txt, a proposed standard meant to improve how large language models (LLMs) like ChatGPT and Perplexity interpret your website. But before you rush to implement it on your WordPress site, here’s the truth: LLM.txt isn’t effective for AI search visibility.

In this post, we’ll explore what LLM.txt is, why it’s not being used by major AI platforms, and what actually works to improve your site’s visibility in AI-powered search results.

What is LLM.txt?

LLM.txt, introduced in September 2024 by Jeremy Howard, is a proposed standard designed to help AI models better understand web content. It offers a clean, markdown-style file that highlights key content without the usual web clutter, like JavaScript, ads, and navigation elements .

In theory, it sounds like a smart move, especially for WordPress SEO and AI optimization. The file typically includes:

• A project name in an H1 tag
• A summary blockquote
• Organized links to key content pages

This is intended to help bots find the most relevant content faster. However, there’s a significant problem: no major AI platform is using LLM.txt.

Why LLM.txt Doesn’t Work for AI Search Visibility

Despite the hype, Google, OpenAI, and Perplexity are not indexing LLM.txt files. Here’s why:

1. No Official Support
   Google’s John Mueller publicly stated that AI platforms are not using LLM.txt, likening it to the outdated “keywords” meta tag. AI crawlers don’t even check for it in server logs .
   
2. Real-World Testing Shows Zero Activity
   Even large-scale hosts managing over 20,000 websites confirmed no activity from mainstream AI bots. Only niche tools like BuiltWith seem to access these files .
   
3. Modern AI Doesn’t Need It
   LLMs are already capable of parsing standard HTML and extracting relevant content. If they’re smart enough to verify the content of an LLM.txt file, they’re smart enough to read your regular web pages .
   

What WordPress Site Owners Should Do Instead

If you’re running a WordPress agency or managing client sites, here’s what you should focus on to improve AI search visibility:

For ChatGPT Search Visibility

• Allow OAI-SearchBot in robots.txt
  
  Add this to your site’s robots.txt:
  “User-agent: OAI-SearchBot 
  Allow: /”
  
• Make Sure Your Content is Indexed in Bing
  
  ChatGPT relies on Bing’s index, so traditional Bing SEO is crucial.
  
• Create Structured, High-Quality Content
  
  Use clear headings, answer common questions, and prioritize helpfulness.
  
• Ensure Fast Page Load Speeds
  
  Optimize images, enable caching, and use a fast, responsive theme.
  

For Perplexity AI Visibility

• Allow PerplexityBot in robots.txt
  “User-agent: PerplexityBot 
  Allow: /”
  
• Avoid Login Gates and JavaScript Rendering
  Perplexity prefers easily crawable, public content,  no gated access.
  
• Focus on Authority and Relevance
  Think E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.

For Google AI Overviews

• Stick to Traditional SEO Best Practices
  Even with Gemini-powered summaries, Google AI relies heavily on its core index.
  
• Use Schema Markup
  Help AI understand your content with structured data like FAQ Page, Article, and WebPage schema.
  
• Create Evergreen, Authoritative Content
  Long-form, well-researched articles still perform best, especially in competitive niches.

Should You Add LLM.txt to Your WordPress Site Anyway?

For now, probably not. Unless you want to experiment or have a specific niche use-case, there’s little to no benefit. AI bots are not using LLM.txt files, and your time is better spent improving content, technical SEO, and structured data.

Final Thoughts

As a WordPress agency, we understand how tempting it is to chase every new trend in the SEO world, especially when it comes to emerging AI search features. But LLM.txt isn’t the silver bullet it’s made out to be.

Instead, stay focused on proven strategies:

• Optimize your robots.txt for AI crawlers
  
• Keep your site technically sound and fast
  
• Create content that actually answers user questions
  
• Follow SEO best practices with clear structure and intent
  

At the end of the day, helping AI platforms find and understand your WordPress content still depends on the same principles that make websites valuable to human users: clarity, authority, and accessibility.

Need help making your WordPress site AI-friendly? Get in touch! Our team specializes in AI-optimized WordPress SEO and can help you build a future-proof digital presence.

So, you have a big project on your hands and don’t have the man power to get it done, but your company is not yet ready to hire in-house developers? Or maybe you need to complete an in-house web or mobile project but lack the technical expertise of a dedicated software development team?

The solution is simple, get in touch with a reliable remote developers team and outsource the work. There’s also the option of hiring freelancers, but you need to be careful here, as things can go wrong fast, if you’ve never done this before.

There are some good freelancers out there without doubt, but you can’t always rely on the freelance job sites reviews to pick the best of them. Making the wrong choice could bring a world of pain including project going over budget, timeline delays, poor execution, lack of quality control and the list goes on.

How can a remote developer team bring value added to your project and company? The answer is simple, but only if you choose the right developers for the job: it can help you reduce costs, can stick to a predefined timeframe and budget, can deliver projects at high standards and offer ongoing support.

Moreover, good developers don’t just execute tasks, but offer insights, suggestions on how to make improvements and optimize the project to achieve the end goals and scope.

However, besides proven experience, accurate communication and constant feedback are the keys when working with remote developer teams. Language barriers, misunderstood requirements, poor management, time zone limitations can all become impediments for both parties.
That’s why you need to make sure that the entire collaboration is thoroughly supervised and managed. Of course you need skilled people on your side too, but an experienced task and project manager on the remote team side makes a real difference. This role can successfully mitigate all risks that can arise during the project.

Although, understandably some companies are reluctant to engage remote developers teams, because of the downsides mentioned earlier, the benefits far outweigh the potential risks. Hiring remote developers on demand is a viable solution for the fast-evolving and interactive digital world today. Flexibility is no longer a downside, but an asset, especially when it is professionally managed.

Still don’t really know how to approach the remote development team solution? Here are a few aspects to keep in mind if you consider hiring developers on-demand and want to make sure the collaboration is resourceful and successful:

• Make sure you hire the right team (check their experience, talk to previous clients, verify coding expertise to match your needs and do not rely on web reviews only).
• Have a well put together set of requirements, specifying clear details.
• Set clear project milestones.
• Make sure the team is well managed by an experienced project manager on both sides.
• Make sure that proper communication and feedback is established, using the right tools and processes.
• Set a clear budget and timeline for the project.
• Keep the remote team engaged and in the loop.
• Seek teams that offer ongoing support and can bring value added to the project through their experience.

We’re proud to announce the launch of our latest service, Chatbot Factory, aimed to deliver out-of the box, cost-effective and automated Facebook solutions to simplify the interaction between users and companies or organizations. The VerticalWave Solutions department behind Chatbot Factory gathers a team of enthusiastic coders and designers, skilled in artificial intelligence and non-artificial intelligence Facebook chatbots programming.

Facebook Chatbots can prove really useful and help your customer support and sales team in a constructive way, easing their work. We’re experts in programming them to assist your company with user and client engagement through your Facebook page, by turning it into an engaging and interactive gateway.

Our chatbots integrate with the Facebook messenger and are able to respond accurately and in real time to user inquiries. They can provide basic info regarding products and services, but also perform complex tasks like manage sales and shipping services. They are easy to deploy and do not require programming skills to be configured and managed. Moreover, they can be adapted to virtually any industry sector.

Chatbot Factory chatbots come in two ‘flavors’ to bridge the machine-human interaction gap and serve your company’s needs:

• AI programmed: they learn patters based on user interaction and are able to develop a human-like behavior to drive and automate conversation and services
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Both Facebook chatbot versions are designed to mimic human behavior and engage your users, customers and potential customers in an intuitive way, automating and even improving customer support, sales, analytics and an entire set of other useful services to boost your company’s ROI.